Recognized Expert

How to Attract Clients with Your Reputation and Earn What You're Worth | taught by Dorie Clark

Course description

Thanks so much for your interest. The Recognized Expert course will officially launch its next cohort this November. If you'd like to be notified when it reopens, please shoot me a note here. 

In the meantime, you might consider checking out my "Be More Productive" and "Rapid Content Creation" online masterclasses, which are available now.

If you're interested in private, 1-1 coaching, you can learn more here.

Below, here are some testimonial videos from past course participants, so you can get a flavor of what the Recognized Expert course is like. (And to learn more about what the Recognized Expert course covers, scroll to the bottom of this page for a detailed syllabus.)

Fred Krawchuk, an entrepreneur and former U.S. Special Forces officer, was one of them. Here's what he had to say about his experience taking the course.




Who Is the Course For?



The course is for professionals who want to get their work and their ideas better known. Recognized Expert gives you concrete, step-by-step strategies on how to raise your profile and accomplish milestones like:

  • Land paid speaking engagements
  • Write for or be quoted in prestigious media outlets
  • Attract coaching or consulting clients to you (rather than having to constantly pound the pavement)
  • Build a powerful online following
  • Secure a book deal
  • Win a promotion or great job offer (if you’re working inside a company)

Here's a short video created by photographer and coach Jeffrey Shaw, also a past course participant.




What Will You Learn in the Course?


Recognized Expert
provides you with a clear template for how to build your professional reputation in order to attract the right opportunities to you. We all have limited time, and it’s important not to waste it. The course will help you figure out where to apply your efforts for the greatest return on investment.

In the course, you'll learn extremely concrete and practical strategies for how to:

  • Find your message and breakthrough idea, and learn to talk about it in a way that sets you apart
  • Get featured in traditional media
  • Grow your social media and online following (in a targeted & strategic way, because a lot of social media is a waste)
  • Grow your email list
  • Overcome self-doubt and the 'imposter syndrome' that hold many talented professionals back
  • Master time management and prioritization so you can get 'regular' work done and still have time to spend on building your brand
  • Network with peers and so-called 'influencers' in a genuine and authentic way, even if you're an introvert (like I am)
  • Launch a successful blog or podcast, or position yourself to be featured by others
  • Win your first speaking gig and what to charge
  • Land a TEDx talk
  • Get a publishing deal, if you'd like to write a book
  • And most importantly, how to create a clear action plan that gets clients and employers to come to you, and take action on it.

The course includes more than 26 hours of in-depth video instruction modules, as well as live Q&A sessions. You’ll also have targeted reading assignments and homework to complete, to keep you on track.

One of the best parts of the course is permanent access to an active, 24/7 online community for the course, filled with extremely talented professionals who, like you, are committing to upping their A game and becoming recognized experts. I interact with students online every single day, and you can share ideas, ask questions, and receive support, advice, and accountability to keep you on target to accomplish your goals.

You can hear more about what the course is like directly from marketing consultant Kris Marsh.



Liz Kauffmann is a parenting coach who took the course. Here's what her experience was like.


“I feel like I have a roadmap now," says Katie Carr, a past course participant. "Six weeks ago, I had no idea where to start or how I should organize myself. Now I have not only a perspective on these areas, but your stories in my head that can help validate me on how I should be spending my time and define what I should and shouldn't do. I am all about efficiencies, and your content has provided solutions for me.”


"When you want to achieve something, turn to someone who has already done it," says psychologist and professional speaker Sharon Melnick, who is a past course participant. "That's Dorie Clark. She's ubiquitous in the influential business publications and on the marquee conference stages, and commands high fees for her speaking and consulting. This program is unique because Dorie brings her signature ability to break things down and is highly accessible to answer your questions. You get a blueprint, insider advice on what to do (and not do), and inspiration from the other community members."


College admissions expert Marlena Corcoran had been working on a book manuscript off-and-on for two years - but with the push from the Recognized Expert course and the talented community of course participants, she finished it and is now publishing her second edition. Here's what she had to say.





How Do I Know If the Course Is Right for Me?


The course is not right for you if you’re still figuring out what field you want to be in.

As long as you have a general sense of where you want to make your mark, however – like healthcare consulting, or being a social media strategist or a human rights attorney or a wealth manager, etc. - this course helps guide you through the process of discovering your distinctive ideas and the contribution you can make.

Recognized Expert helps you identify the strategies that will work best for you, regardless of where you live geographically or how far along you are in your career. It's not one-size-fits-all, so it enables you to personalize your approach. The principles apply whether you're just starting out or are a seasoned professional.


You can hear more about Recognized Expert from Robbie Samuels, a consultant and professional speaker who took the course.



"I wouldn't hesitate to recommend this course to others," says sports executive Anucha Browne. "Once in a while, you connect with a forward-thinking giver. That's exactly who Dorie Clark is. This is a perfectly designed course that provides clear and specific direction to those who are on the cusp of effecting change and making their passion a reality."


"Efforts to become a recognized expert, gain visibility and stand out in a crowded world were overwhelming and discouraging," says Terri Deuel, a consultant who took the course. "I struggled with how to go about it, which is exactly why Dorie Clark's Recognized Expert course was the ideal choice for me. She simplified the process by giving me everything I needed to know to save time, money and aggravation, including methods to build a reputation, ways to avoid common mistakes and blueprints to jump-start my efforts."

Aleksandr Zhuk, the founder and president of the Artificial Intelligence Management Forum, also took the course. Here's what he had to say.



If you have questions about the course or whether it's the right fit for you, feel free to email me directly at dorie@dorieclark.com. 

I look forward to working with you & having you as part of our community of talented professionals. 

Dorie Clark
Dorie Clark
Author, Reinventing You, Stand Out, and Entrepreneurial You

Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing Youand Stand Outwhich was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank. She's also the producer of a multiple Grammy-winning jazz album. You can download her free 88-question Entrepreneurial You self-assessment and learn more at dorieclark.com.

Course Curriculum

Welcome to the Recognized Expert Course
14:00
Welcome to the Recognized Expert Course
Am I Qualified to Be a Recognized Expert?
What Does It Take to Become a Recognized Expert?
Book Recommendations for Recognized Expert Students
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Find Your Breakthrough Idea
265:11
Start Here - Resources & Pre-Reading - Find Your Breakthrough Idea
What Is a Breakthrough Idea
How to Identify Your Target Audience
Will Your Audience Care About Your Big Idea?
Is Your Idea Actually Unique?
How Do You Talk About Your Breakthrough Idea
What to Do If You Haven't Found What You're Passionate About
When Your Passion and Your Profession Don't Align
What If You Have More Than One Passion?
Using the Niche Strategy
Identifying Trends
Creating a Market Gap Analysis
Creating a Framework
Conducting Research
What If Someone Steals Your Idea?
Dorie Clark Review Webinar - Finding Your Breakthrough Idea
Dorie Clark Q&A Webinar Finding Your Breakthrough Idea
Homework Exercises - Find Your Breakthrough Idea
March 2017 Finding Your Breakthrough Idea Q&A Webinar
Summary of Key Points - Finding Your Breakthrough Idea
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Multiply Your Following
239:06
Start Here - Resources & Pre-Reading - Multiply Your Following
How to Get Featured in Traditional Media
What Social Channels Should You Be Using
How Much Time Should You Spend on Social Media
What Should You Share on Social Media
How to Measure ROI in Social Media
Growing Your Email List
Homework Exercises - Multiply Your Following
Dorie Clark Q&A webinar Multiply Your Following
Webinar Review - Multiply Your Following
Summary of Key Points - Multiply Your Following
April 2017 Multiply Your Following webinar
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Overcome the Obstacles
241:37
Start Here - Resources & Pre-Reading - Overcome the Obstacles
What If You're Not Getting Traction?
Grappling with Self Doubt
Who, Really, Can Become a Recognized Expert?
When Can You Claim to be an Expert?
Overcoming Imposter Syndrome
What to Do When You Feel Discouraged
What to Do When You Feel Paralyzed
Enhancing Your Executive Presence
How to Focus on What Matters Most
How to Structure Your Day to Be More Productive
What Can You Outsource?
Homework Exercises - Overcome the Obstacles
Webinar Review - Overcome the Obstacles
Dorie Q&A webinar Overcoming the Obstacles
Summary of Key Points - Overcome the Obstacles
Overcome the Obstacles Webinar May 2017
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Build a Powerful Network
260:29
Start Here - Resources & Pre-Reading - Build a Powerful Network
What Is a Power Network & Why Does It Matter?
How to Connect with Peers
Learning How to Talk About Yourself
Networking as an Introvert
Overcoming Internal Obstacles to Networking
Who Should You Be Connecting With?
Givers and Takers in Networking
Making Your Networking More Efficient
Mastering Follow Up
Homework Exercises - Build a Powerful Network
Webinar Review - Build a Powerful Network
How to Build a Powerful Network Q&A webinar
Summary of Key Points - Build a Powerful Network
Building a Powerful Network Q&A webinar May 2017
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Targeted Learning - Guest Expert Interviews
366:42
Start Here - Resources & Pre-Reading - Learning from Guest Experts
David Burkus on Becoming More Creative
Shama Hyder on Multiplying Your Following Online
Laura Vanderkam on Overcoming Procrastination and Becoming More Effective with Your Time
John Corcoran on How to Connect with Influencers
Jordan Harbinger on Expanding Your Profile through Podcasting
Interview with Katherine Flynn, Literary Agent
Lolly Daskal on Building Your Platform and Marketing Books
Jason Bellini of the Wall Street Journal on How to Connect with Reporters
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Expand Your Public Profile
321:16
Start Here - Resources & Pre-Reading - Expand Your Public Profile
What Should You Write About?
How to Create Great Content
How to Become a Guest Blogger
How to Blog for High Profile Publications
Should You Start Your Own Blog?
How to Promote Your Blog
How to Become a Podcast Guest
Should You Start Your Own Podcast?
How to Land Your First Speaking Gig
What Should You Charge for Speaking?
How to Land a TEDx Talk
Creating Content vs. Networking
How and When to Write a Book Proposal
Should You Self-Publish or Traditionally Publish?
Things to Keep in Mind About Self-Publishing
How to Find an Agent
How to Find a Publisher
How to Market Your Book Successfully
Homework Exercises - Expand Your Public Profile
Webinar Review - Expand Your Public Profile
Expand Your Public Profile Q&A webinar
Summary of Key Points - Expand Your Public Profile
Expand Your Public Profile Q&A webinar May 2017
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Next Steps - Putting It All Together
234:41
How to Get Your Audience to Want What You're Offering
How to Get High Level Clients to Come to You
Setting Your Longer Term Vision
What Does Success Really Look Like?
Taking Action - What's Next?
Dorie Clark Q&A webinar - How to Monetize
Bonus "Ask Me Anything" Q&A webinar
Dorie's November 2016 Bonus Ask Me Anything Webinar
Summary of Key Points - Recognized Expert - Next Steps
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Reviews (1)

Oustanding Course

by Susan Peppercorn
If you want to learn how to become a recognized expert, you've come to the right place. Dorie walks the walk not only talks the talk. She developed a three-part, action-oriented framework for demystifying the process of gaining market visibility; creating content, establishing social proof and building a network. Through videos and class discussions, Dorie breaks down each of the three segments into easily digestible bite-size chunks. A highlight of the course were interviews that she conducted with other luminaries to get find out how they developed their reputation. This is the second course I've taken for entrepreneurs who want to grow their following. The first seemed like an 8-week commercial to purchase someone else's services. Rest assured, in Dorie's course you will get pure, excellent content!

Oustanding Course

by Susan Peppercorn
If you want to learn how to become a recognized expert, you've come to the right place. Dorie walks the walk not only talks the talk. She developed a three-part, action-oriented framework for demystifying the process of gaining market visibility; creating content, establishing social proof and building a network. Through videos and class discussions, Dorie breaks down each of the three segments into easily digestible bite-size chunks. A highlight of the course were interviews that she conducted with other luminaries to get find out how they developed their reputation. This is the second course I've taken for entrepreneurs who want to grow their following. The first seemed like an 8-week commercial to purchase someone else's services. Rest assured, in Dorie's course you will get pure, excellent content!