Thanks so much for your interest. The Recognized Expert course is now open for registration for the first time since last March. We're beginning a new cohort imminently.
Below, here are some testimonial videos from past course participants, so you can get a flavor of what the Recognized Expert course is like.
To learn more about what the course covers, scroll to the bottom of this page for a detailed syllabus. (And just above it, you can register by clicking the "Enroll Now" button.)
Here's what Fred Krawchuk, an entrepreneur and former U.S. Special Forces officer, had to say about his experience taking the course.
Who Is the Course For?
The course is for professionals who want to get their work and their ideas better known. Recognized Expert gives you concrete, step-by-step strategies on how to raise your profile and accomplish milestones like:
- Land paid speaking engagements
- Write for or be quoted in prestigious media outlets
- Attract coaching or consulting clients to you (rather than having to constantly pound the pavement)
- Build a powerful online following
- Secure a book deal
- Win a promotion or great job offer (if you’re working inside a company)
Here's a short video created by photographer and coach Jeffrey Shaw, also a past course participant.
What Will You Learn in the Course?
Recognized Expert provides you with a clear template for how to build your professional reputation in order to attract the right opportunities to you. We all have limited time, and it’s important not to waste it. The course will help you figure out where to apply your efforts for the greatest return on investment.
In the course, you'll learn extremely concrete and practical strategies for how to:
- Find your message and breakthrough idea, and learn to talk about it in a way that sets you apart
- Get featured in traditional media
- Grow your social media and online following (in a targeted & strategic way, because a lot of social media is a waste)
- Grow your email list
- Overcome self-doubt and the 'imposter syndrome' that hold many talented professionals back
- Master time management and prioritization so you can get 'regular' work done and still have time to spend on building your brand
- Network with peers and so-called 'influencers' in a genuine and authentic way, even if you're an introvert (like I am)
- Launch a successful blog or podcast, or position yourself to be featured by others
- Win your first speaking gig and what to charge
- Land a TEDx talk
- Get a publishing deal, if you'd like to write a book
- And most importantly, how to create a clear action plan that gets clients and employers to come to you, and take action on it.
The course includes more than 26 hours of in-depth video instruction modules, as well as live Q&A sessions. You’ll also have targeted reading assignments and homework to complete, to keep you on track.
One of the best parts of the course is permanent access to an active, 24/7 online community for the course, filled with extremely talented professionals who, like you, are committing to upping their A game and becoming recognized experts. I interact with students online every single day, and you can share ideas, ask questions, and receive support, advice, and accountability to keep you on target to accomplish your goals.
You can hear more about what the course is like directly from marketing consultant Kris Marsh.
Liz Kauffmann is a parenting coach who took the course. Here's what her experience was like.
“I feel like I have a roadmap now," says Katie Carr, a past course participant. "Six weeks ago, I had no idea where to start or how I should organize myself. Now I have not only a perspective on these areas, but your stories in my head that can help validate me on how I should be spending my time and define what I should and shouldn't do. I am all about efficiencies, and your content has provided solutions for me.”
"When you want to achieve something, turn to someone who has already done it," says psychologist and professional speaker Sharon Melnick, who is a past course participant. "That's Dorie Clark. She's ubiquitous in the influential business publications and on the marquee conference stages, and commands high fees for her speaking and consulting. This program is unique because Dorie brings her signature ability to break things down and is highly accessible to answer your questions. You get a blueprint, insider advice on what to do (and not do), and inspiration from the other community members."
College admissions expert Marlena Corcoran had been working on a book manuscript off-and-on for two years - but with the push from the Recognized Expert course and the talented community of course participants, she finished it and is now publishing her second edition. Here's what she had to say.
How Do I Know If the Course Is Right for Me?
The course is not right for you if you’re still figuring out what field you want to be in.
As long as you have a general sense of where you want to make your mark, however – like healthcare consulting, or being a social media strategist or a human rights attorney or a wealth manager, etc. - this course helps guide you through the process of discovering your distinctive ideas and the contribution you can make.
Recognized Expert helps you identify the strategies that will work best for you, regardless of where you live geographically or how far along you are in your career. It's not one-size-fits-all, so it enables you to personalize your approach. The principles apply whether you're just starting out or are a seasoned professional.
You can hear more about Recognized Expert from Robbie Samuels, a consultant and professional speaker who took the course.
"I wouldn't hesitate to recommend this course to others," says sports executive Anucha Browne. "Once in a while, you connect with a forward-thinking giver. That's exactly who Dorie Clark is. This is a perfectly designed course that provides clear and specific direction to those who are on the cusp of effecting change and making their passion a reality."
"Efforts to become a recognized expert, gain visibility and stand out in a crowded world were overwhelming and discouraging," says Terri Deuel, a consultant who took the course. "I struggled with how to go about it, which is exactly why Dorie Clark's Recognized Expert course was the ideal choice for me. She simplified the process by giving me everything I needed to know to save time, money and aggravation, including methods to build a reputation, ways to avoid common mistakes and blueprints to jump-start my efforts."
Aleksandr Zhuk, the founder and president of the Artificial Intelligence Management Forum, also took the course. Here's what he had to say.
If you have questions about the course or whether it's the right fit for you, feel free to email me directly at firstname.lastname@example.org.
I look forward to working with you & having you as part of our community of talented professionals.
Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank. She's also the producer of a multiple Grammy-winning jazz album. You can download her free 88-question Entrepreneurial You self-assessment and learn more at dorieclark.com.