The Social Media Lab

An Immersive Two-Day Workshop with Dorie Clark

April 15–16, 2027 · Miami, Florida

Social media is an incredibly powerful tool for growing your brand, gaining new clients, and ensuring that opportunities come to you. 

But growing your following can feel almost impossible, and for many of us, we've been trying for years. 

I felt that way, too. Today, I have 1 million+ followers across social media platforms. 

But from 2015, when I opened my Instagram account, until January of 2026, I grew my account to 22,000 followers. It's not nothing - but it didn't feel like a lot to show for *11 years* of hard work. 

I decided to make it my New Year's Resolution to focus on Instagram growth in 2026. Between January and September, I grew my following to more than 495,000 Instagram followers. 

This was done organically, with zero paid ads. 

In the meantime, the exact same content - crossposted on other social networks - grew my Facebook following from 16,000 to more than 240,000, and my LinkedIn following from 380,000 to more than 455,000. 

The amount of inbound media requests and client requests has been the most intense I've ever experienced. 

Now I want to teach those same techniques to you - not so you can become an "influencer," but because you're a serious professional who wants to use social media to reach new people and attract business opportunities. 


At the Social Media Lab

I’m pulling back the curtain on how to:

  • Understand how growth actually works on social platforms (we'll focus on LinkedIn and Instagram)

  • Script, film, edit, and post short videos during the workshop, with hands-on guidance and personalized feedback

  • Build your month-long content calendar before you leave, so you know how to do it on your own, without hiring expensive agencies

What Makes This Experience Different

This isn’t a lecture-style seminar or a theory-heavy class.

It’s a supportive, hands-on intensive designed for real progress.

You’ll learn the strategies and tools I use every day to build my social following of 1 million+ followers. 

This is a hands-on workshop, so much of your time will go toward creating: you'll write scripts, make videos, edit them, and even post a few while you're there, with personalized feedback from me and the encouragement of talented colleagues.

You'll be doing this alongside talented colleagues who will encourage you, lift you up, and help amplify your message. Many of the collaborations and friendships that begin in a room like this last for years.

Collaboration in action at a past Miami workshop

What to expect

Day 1 – Thursday, April 15 — The Strategy, and Your First Videos (9:30am - 5:00pm)

  • How algorithmic growth actually works: what drives follower growth (and what doesn’t)
  • Crafting hooks that earn attention in the first two seconds
  • Positioning your content so the right audience finds you
  • Scripting and filming your first videos, with real-time feedback

Day 2 – Friday, April 16 — Production, Posting, and Your Plan (9:30-5:00pm)

  • Editing your videos quickly and simply (no agency required)
  • Posting content live during the workshop
  • Building your month-long content calendar
  • Creating your plan for a full year of content
  • Amplification in action: how we can support and multiply each other’s messages


Each day includes a mid-day lunch break where you can enjoy nearby dining on your own/in small groups with other participants at a variety of local restaurants.


Who This Is For

✅ Consultants, coaches, authors, and speakers who know social media matters and want a proven strategy to follow

✅ Entrepreneurs and executives who want their best ideas to reach a larger audience

✅ Professionals who want to get comfortable on camera, a skill that pays dividends in media interviews and webinars as well

✅ Anyone who wants to learn social media for themselves, rather than depending on expensive agencies


You’ll Leave With:

  • Real content: videos scripted, filmed, edited, and a few already posted
  • A month-long content calendar, ready to execute
  • A clear plan for mapping out a year's worth of content on your own
  • New comfort and confidence on camera
  • A strategy you understand well enough to run yourself, without an agency
  • Colleagues who will keep supporting and amplifying your work long after Miami

Participants at a past Miami workshop


The Spirit of the Workshop

This is an intimate, high-trust, hands-on environment. We'll work hard, celebrate each other's progress, and have fun doing it. 

You'll leave with momentum: content you've already created, a calendar for the month ahead, and a system for keeping it going.

The two-day workshop is $5,000. 

***Early registration bonus: The first 8 registrants will be invited to a private dinner with me the night prior (Wednesday, April 14). 5 spots remain. ***

Register

First 8 registrants will be invited to a private dinner the night prior (Wed, April 14) - 5 spots remain

FAQ

  • Do I need to have a large social following already?

    No. The strategies work whether you're starting small or building on an existing base. What matters is learning the system and executing consistently.

  • What platforms will we cover?

    We'll focus on LinkedIn and Instagram. But the core principles carry over to many other platforms, too.

  • I'm not comfortable on video. Is this for me?

    Yes, if you're willing to learn! You'll be surrounded by supportive colleagues and it absolutely gets easier the more you practice.

  • What equipment do I need?

    Just your smartphone, a laptop, and (optionally) a microphone that costs around $75 (I'll tell you which one to get). Part of the point is showing you how much you can do with the tools you already own.

  • Can I transfer my ticket if I can’t attend?

    Because of the limited group size, all registrations are final. However, if an unexpected conflict arises, you may transfer your spot to another participant who would benefit from the experience (please be sure to let us know).

  • Will the sessions be recorded or available later?

    This is a live, in-person experience only. The workshop is designed to be interactive and confidential so participants can share openly and experiment freely. We will capture some photos and videos without sound.

  • What results can I expect?

    You'll leave with videos created and posted, a month-long content calendar, and a plan for a year of content. I can't guarantee social media growth, of course, but I can guarantee that you will have improved your knowledge skills. With consistency and practice, that almost always leads to better results.

  • Do I need to prepare anything in advance?

    I'll send guidance before the workshop, but no extensive experience or prep is required.

Register

First 8 registrants are invited to a private dinner the night prior (5 remain)