How to Attract Clients with Your Reputation and Earn What You're Worth
Many talented professionals want to make a bigger impact and get their work & their ideas better known. That was certainly how I felt in the years after I first launched my consulting business in 2006.
During the intervening decade, I methodically researched the process of how today's leading experts built their brands and their platforms.
I've applied them in my own business, writing three books (from Harvard Business Review Press and Portfolio/Penguin), and have distilled that knowledge fully for the first time in the Recognized Expert™ course. More than 550+ successful professionals have now been through the program.
Being great at what you do is very different than being well known for what you do.
With the Recognized Expert™ course, my goal is to level the playing field and help talented professionals get their voices heard, so that the best ideas - not just the loudest voices - are the ones that win.
I'm excited to help you share your best ideas with the world.
Recognized Expert™ provides you with a clear template for how to build your professional reputation in order to attract the right opportunities to you. We all have limited time, and it’s important not to waste it. The course will help you figure out where to apply your efforts for the greatest return on investment.
In the course, you'll learn extremely concrete and practical strategies for how to:
Find your message and breakthrough idea, and learn to talk about it in a way that sets you apart
Get featured in the media & write for prominent publications
Land paid speaking engagements (and cool unpaid opportunities like TEDx talks)
Grow your social media and online following
Attract clients, job offers, and consulting opportunities to you - rather than constantly having to fight for them
Build your email list
Overcome self-doubt and the 'imposter syndrome' that holds many talented professionals back
Network with peers and so-called 'influencers' in a genuine and authentic way, even if you're an introvert (like I am)
Launch a successful book, blog, or podcast
Fred Krawchuk, Entrepreneur and Former U.S. Special Forces Officer
“If you want to grow your business or your following, this course will give you great practical knowledge and experience.” - Fred Krawchuk
Here are some frequently asked questions about the Recognized Expert course:
That's totally OK. The course teaches you how to identify your breakthrough idea. To clarify, the course is not right for you if you're reinventing and have no idea what direction you want to take or what field you want to be in. But if you have a sense of where you'd like to make your mark – for instance, in healthcare consulting, or being a social media strategist or a human rights attorney or a wealth manager or an executive coach - this course helps guide you through the process of discovering your distinctive ideas and the contribution you can make.
Many of us have had doubts at one point or another about whether we're really qualified. In fact, there's a module in the course about "Imposter Syndrome" and how to overcome it. If you have no training or experience, then of course Recognized Expert won't magically help with that. But if you're a smart professional who has been working hard and you know in your heart you have something to offer, Recognized Expert helps teach you the skills and strategies to get your ideas more widely heard.
Not a problem. You have lifetime membership in the course, so you can return to it anytime when you're less busy. All live sessions are recorded, as well.
Yes - many Recognized Expert participants work inside corporations and are using what they learn in the course to become recognized for their knowledge and skills inside their companies (including many Fortune 500 firms). The material is completely transferable, whether the universe you're seeking to impact is your company or your field, in general.
No - the course is 100% online, so you can consume the material whenever & wherever it's convenient for you. We do have live monthly webinars (alternating timing to accommodate Recognized Expert friends in Europe and Asia), but if you can't make a given session, it's not an issue: 1) you can email in any questions you'd like asked and yours will always be handled first; and 2) all sessions are recorded so you can watch them the next day, or at your convenience.
Short answer: yes. Many participants in the Recognized Expert course & community come from countries outside the US (England, Australia, Italy, Slovenia, Chile, the Netherlands, France, Mauritius, and Hong Kong, to name just a few). This course is about applying universally applicable strategies - that work in any cultural context - about how to identify your strengths, build a solid network, and apply your skills in a way so that they're understood and appreciated by others.
It's not a problem if you don't want to blog (or speak, or podcast, or whatever). There are many paths to becoming a recognized expert, and the course helps you identify the strategies that will work best for you. It's not one-size-fits-all, so it enables you to personalize your approach.
It's never too early to start the process of building your reputation in the marketplace. In fact, a number of Recognized Expert participants started the course several years before officially launching their businesses, because they wanted to build a foundation to move into entrepreneurship more seamlessly. The key question for you here is around how to allocate your time. Some new entrepreneurs have more urgency around cash flow and therefore need to spend most of their time with immediate cash generating activities (which, sadly, becoming a Recognized Expert is not: it takes time to show results). But if you have time that you can afford to put toward this long-term activity, that's fantastic, because it gives you a critical advantage a few years down the road.
Not really. If you would like a certificate upon completion, I'm glad to provide one. But to be clear, the Recognized Expert course is intended as a personal learning tool for you, and we don't have an arrangement with various entities that require certification or credits. This is an investment in your personal growth, rather than something that would help you meet a specific requirement.
Author of "Hire the Right Virtual Assistant" Melissa Smith
"I knew at that moment I made a game-changing decision" - Melissa Smith
Please don't join the course. Becoming a Recognized Expert takes time, and though it varies, it's often 2-3 years of consistent effort before you start to see meaningful results. To truly enjoy the course and be able to get the maximum value out of it, you need to have a long-term time frame.
The Recognized Expert™ course contains *50 hours* of recorded material, so it goes into much more depth than is possible in my books - even if you've read all of them. Additionally, there's the interaction with me and with other course participants in our online community, and lifetime access to our monthly webinars. It's a much more experiential, intensive process than simply reading the books.
We use Facebook for our online community, and the Recognized Expert group - unlike much of 'general' Facebook - is a fantastic and supportive place. To be sure: there are many annoying and problematic aspects to Facebook (data privacy, politics, all of that)! But the group functionality is excellent compared to many other platforms and our corner of this online world is quite a wonderful refuge. Many of our Recognized Expert community members don't use Facebook very much besides for this group, and some even create special, stripped-down profiles just to access the group if they don't already have a profile (or if they had one and deleted it previously).
All of the course materials (50+ hours) are available via our Thinkific course site, and our monthly live webinars are conducted on Zoom, so all of that is fully accessible if you don't want to create a Facebook profile. It's useful to determine how important the community element of the course is to you. If it is really important, then the course might not be the right fit if you don't want to participate in a Facebook group (because that is where people, for instance, post their homework and get group feedback, or ask general questions and glean insights from the community). If group interaction is not a top priority for you, then you'll be able to enjoy the course content and live webinars just fine without the online community component.
Corporate Executive and Intrapreneur Jenny Fernandez
"The best investment that I have made since business school." - Jenny Fernandez
Photographer, Author, and Executive Coach Jeffrey Shaw
“I have a system now that I never had before, that’s enabling me to put content out on a weekly basis.” - Jeffrey Shaw
The course won't be a good fit if:
The course will only be helpful once you decide where you'd like to make your mark. You don't have to have everything figured out, but it's important to have chosen your general field. If you haven't decided this yet, the course may be premature for you.
If you're in a financial position where you need urgent, immediate returns, this class is not right for you. Becoming a Recognized Expert™ is a process that takes time, often several years, to come to fruition. It's enormously powerful for your career, but you need to have the patience and leeway to make the investment now and plan for the future. If money is an immediate concern, please don't enroll. You won't be able to enjoy or benefit from the course if you're feeling extreme financial pressure.
Marketing Consultant Kris Marsh
“I booked contracts that earned me more than double the cost of the course!” - Kris Marsh
4 x $750.00
Dr. Aviva Hirschfeld Legatt, Ivy League College Admissions Officer
“This course led to me getting my own Forbes column.” - Aviva Hirschfeld Legatt
Welcome to the Recognized Expert™ Course
Am I Qualified to Be a Recognized Expert?
What Does It Take to Become a Recognized Expert?
Book Recommendations for Recognized Expert Students
What Is a Breakthrough Idea
How to Identify Your Target Audience
Will Your Audience Care About Your Big Idea?
Is Your Idea Actually Unique?
How Do You Talk About Your Breakthrough Idea
What to Do If You Haven't Found What You're Passionate About
When Your Passion and Your Profession Don't Align
What If You Have More Than One Passion?
Using the Niche Strategy
Creating a Market Gap Analysis
Creating a Framework
What If Someone Steals Your Idea?
Homework Exercises - Find Your Breakthrough Idea
Summary of Key Points - Finding Your Breakthrough Idea
How to Get Featured in Traditional Media
What Social Channels Should You Be Using
How Much Time Should You Spend on Social Media
What Should You Share on Social Media
How to Measure ROI in Social Media
Growing Your Email List
Homework Exercises - Multiply Your Following
Summary of Key Points - Multiply Your Following
What If You're Not Getting Traction?
Grappling with Self Doubt
Who, Really, Can Become a Recognized Expert?
When Can You Claim to be an Expert?
Overcoming Imposter Syndrome
What to Do When You Feel Discouraged
What to Do When You Feel Paralyzed
Enhancing Your Executive Presence
How to Focus on What Matters Most
How to Structure Your Day to Be More Productive
What Can You Outsource?
Homework Exercises - Overcome the Obstacles
Summary of Key Points - Overcome the Obstacles
What Is a Power Network & Why Does It Matter?
How to Connect with Peers
Learning How to Talk About Yourself
Networking as an Introvert
Overcoming Internal Obstacles to Networking
Who Should You Be Connecting With?
Givers and Takers in Networking
Making Your Networking More Efficient
Mastering Follow Up
Homework Exercises - Build a Powerful Network
Summary of Key Points - Build a Powerful Network
What Should You Write About?
How to Create Great Content
How to Become a Guest Blogger
How to Blog for High Profile Publications
Should You Start Your Own Blog?
How to Promote Your Blog
How to Become a Podcast Guest
Should You Start Your Own Podcast?
How to Land Your First Speaking Gig
What Should You Charge for Speaking?
How to Land a TEDx Talk
Creating Content vs. Networking
How and When to Write a Book Proposal
Should You Self-Publish or Traditionally Publish?
Things to Keep in Mind About Self-Publishing
How to Find an Agent
How to Find a Publisher
How to Market Your Book Successfully
Homework Exercises - Expand Your Public Profile
Summary of Key Points - Expand Your Public Profile
How to Get Your Audience to Want What You're Offering
How to Get High Level Clients to Come to You
Setting Your Longer Term Vision
What Does Success Really Look Like?
Taking Action - What's Next?
Summary of Key Points - Recognized Expert - Next Steps
Start Here - Resources & Pre-Reading - Learning from Guest Experts
David Burkus on Becoming More Creative
Shama Hyder on Multiplying Your Following Online
Laura Vanderkam on Overcoming Procrastination and Becoming More Effective with Your Time
John Corcoran on How to Connect with Influencers
Jordan Harbinger on Expanding Your Profile through Podcasting
Interview with Katherine Flynn, Literary Agent
Lolly Daskal on Building Your Platform and Marketing Books
Jason Bellini of the Wall Street Journal on How to Connect with Reporters
Special Dorie Clark Q&A webinar - How to Monetize
January 2018: Jeffrey Shaw - Book Marketing
February 2018: Dorie Clark - Intro to REx webinars
March 2018: Dorie Clark - Open Q & A
April 2018: Nancy Halpern - Interviews with Major Publications
June 2018: Robbie Samuels - Effective Networking Strategies
July 2018: Melissa Smith - Hiring and Working with a VA
August 2018: Alisa Cohn - Build a Seven-Figure Coaching Business
October 2018: Liz Scully - Launch and Run a Mastermind
November 2018: Dorie Clark - Open Q & A
December 2018: Ron Carucci - Building a Following
January 2019: Dorie Clark - Open Q & A
February 2019: Gina Warner - Breaking into the Associations Market
April 2019: Randah Taher - Generating Ideas and Embracing Creativity
Special Bonus - Idea Creation, Selection and Planning Tools from Randah Taher (to complement April 2019 webinar)
June 2019: Dorie Clark - Open Q & A
July 2019: Amii Barnard-Bahn - Becoming a Recognized Expert Inside a Corporation
August 2019: Marie Incontrera - Landing a TEDx Talk
September 2019: Dorie Clark - Online Course Creation
October 2019: Dorie Clark - Getting to Know Fellow RExers
November 2019: Dorie Clark - Open Q & A
December 2019: Laura Gassner Otting - Breaking into Morning TV
January 2020: Dorie Clark - Productivity Strategies for the New Year
March 2020: Dorie Clark - Build a Healthy & Resilient Business - Part 1
March 2020: Dorie Clark - Build a Healthy & Resilient Business - Part 2
April 2020: Dorie Clark - Growth Strategies in the Pandemic
May 2020: Ron Carucci - The Ups and Downs of Becoming a REx
May 2020: Dorie Clark - Open Q & A
June 2020: Marie Incontrera - Best Practices for Social Media
July 2020: Dorie Clark - Open Q & A (Morning Session)
July 2020: Dorie Clark - Open Q & A (Evening Session)
August 2020: Robbie Samuels - Launching Your Own Podcast
September 2020: Caroline Stokes - Journey of Becoming a REx
October 2020: Jeffrey Shaw - Getting Booked on Podcasts
October 2020: Meet the New REx Cohort and Ask Me Anything Q&A!
October 2020: New RExer Intros and Ask Me Anything Session #2
November 2020: Ellen Cohen & Anne Buckingham - Legal Issues in RExing (Contracts, IP and More)
December 2020: Dirk Schroeder - How to Build Your LinkedIn Following
January 2021: Time Management and Productivity Strategies
February 2021: Anne Buckingham and Ellen Cohen Return! More on Legal Issues in RExing (Corporations, Contracts, IP, etc.!)
March 2021: Ask Me Anything Q&A Webinar for New RExers!
March 2021: Second Ask Me Anything Q&A Webinar for New RExers!
March 2021: Ellen Taafe, Sheila Stamps, and Amii Barnard-Bahn on How to Become a Corporate Board Member
April 2021: REx "Mix and mingle" connection webinar hosted by Gena Cox, Robbie Samuels, and Julia Phelan
April 2021: REx Collaboration - Insights from Diana Wu David, Jennifer Fondrevay, Jenny Lisk, and Tammy Gooler Loeb
May 2021: Ask Me Anything Q&A with Dorie Clark
June 2021: Mastering Book Proposals with Guest RExers Linda Popky and Jennifer Fondrevay
July 2021: Leveraging the Value of Speaking Opportunities with Guest RExer Su-Yen Wong
August 2021: How to Land a Book Deal with a Major Publisher with Guest RExer Aviva Legatt
September 2021: RExing Inside Corporate with Guest RExers Mita Mallick, Paul Fairbrother, and Manuel Ancizu
October 2021: Designing (or Redesigning) a Great Website with Special Guest Web Designer Ron Passaro
November 2021: Creating Online Courses with Special Guest RExer Kathryn Valentine, plus Emily Weiss from course creation platform Thinkific
December 2021: Ask Me Anything Q&A with Dorie Clark
January 2022 - Goal Setting for the New Year with Special Guest RExers Liz Brunner and Gena Cox
February 2022 - Turning Failures into Success with Special Guest RExers Rosemary Ravinal and Richard Bistrong
March 2022 - How to Build an Audience Before You Sell an Offer with Special Guest RExer Robbie Samuels
April 2022 - Ask Me Anything with Dorie Clark (plus special guest RExer Vicki Strull, discussing successful launch principles)
May 2022 - How to Write for High Profile Publications (Especially HBR) with Guest RExer Ron Carucci
May 2022 AUDIO VERSION - How to Write for High Profile Publications (Especially HBR) with Guest RExer Ron Carucci
June 2022 - How to Pitch Media Successfully with Guest Expert Mary O'Donohue
June 2022 - How to Pitch Media Successfully with Mary O'Donohue - AUDIO VERSION
August 2022 - How to Navigate Davos and the World Economic Forum with Guest RExer Alisa Cohn Aug
August 2022 - How to Navigate Davos and the World Economic Forum with Guest RExer Alisa Cohn - AUDIO VERSION
September 2022 - The Secrets of Adjunct University Teaching with Guest RExer Sher Downing and Other Talented RExers - video
September 2022 - The Secrets of Adjunct University Teaching with Guest RExer Sher Downing and Other Talented RExers - AUDIO
October 2022 - How to Have a Good Night's Sleep with with Guest RExer Dr. Sunita Merriman - VIDEO
October 2022 - How to Have a Good Night's Sleep with with Guest RExer Dr. Sunita Merriman - AUDIO
November 2022 - Building Your YouTube Strategy with Guest RExers Deborah Grayson Riegel and Fei Wu
November 2022 - Building Your YouTube Strategy with Guest RExers Deborah Grayson Riegel and Fei Wu - AUDIO
November 2022 bonus webinar - spotlight on "Finding Your Breakthrough Idea"
Nov 2022 bonus webinar - spotlight on "Finding Your Breakthrough Idea" AUDIO
Dec 2022 - Multiply Your Following Q&A webinar
Dec 2022 - Multiply Your Following Q&A webinar - AUDIO file
Jan 2023 - Landing a Literary Agent with Guest RExer Tutti Taygerly
Jan 2023 - Landing a Literary Agent with Guest RExer Tutti Taygerly - AUDIO
Feb 2023 - Taking Your Book from Idea to Published with Guest RExer Linda Popky
Feb 2023 - Taking Your Idea from Idea to Published with Guest RExer Linda Popky - AUDIO
March 2023 - How to Use Photography Effectively for Branding, with Guest Raj Bandyopadhyay - VIDEO
March 2023 - How to Use Photography Effectively for Branding, with Guest Raj Bandyopadhyay - AUDIO
Breakthrough Idea: Dorie Clark 90 Minute Review Webinar on Finding Your Breakthrough Idea
Breakthrough Idea: Dorie Clark Q&A Webinar Finding Your Breakthrough Idea
Breakthrough Idea: March 2017 Finding Your Breakthrough Idea Q&A Webinar
Multiply Your Following: Dorie Clark Q&A webinar Multiply Your Following
Multiply Your Following: Webinar Review of Key Principles
Multiply Your Following: April 2017 review webinar
Overcome the Obstacles: Webinar Review
Overcome the Obstacles: Dorie Clark Q&A Webinar
Overcome the Obstacles: Webinar May 2017
Build a Powerful Network: Webinar Review
Build a Powerful Network: Q&A webinar
Build a Powerful Network: Additional Q&A webinar
Expand Your Public Profile: Webinar Review
Expand Your Public Profile: Q&A webinar
Expand Your Public Profile: Q&A webinar May 2017
"Ask Me Anything" Bonus Q&A webinar
"Ask Me Anything" Additional Bonus Webinar - 2016
The Rapid Content Creation Masterclass, taught by former award-winning journalist and Harvard Business Review author Dorie Clark, helps you learn to create great content quickly - enabling you to share your ideas more widely & build your platf...
Luis Velasquez, Managing Partner and Executive Coach for Velas Coaching LLC
“I have become a contributor to high profile publications.” - Luis Velasquez
Parenting Coach Liz Kauffmann
“Really specific details on how to do everything to help yourself become known.” - Liz Kauffmann
Consultant and Professional Speaker Robbie Samuels
“The biggest thing I got out of this course is confidence and direction.” - Robbie Samuels
Aleksandr Zhuk, Founder and President of the Artificial Intelligence Management Forum
“An opportunity to meet great people, learn from a great expert, and evolve.” - Aleksandr Zhuk
College Admissions Consultant Marlena Corcoran
“My book manuscript that has been languishing for two years is now finished.” - Marlena Corcoran
If you want to learn how to become a recognized expert, you've come to the right place. Dorie walks the walk not only talks the talk. She developed a three-p...Read More
If you want to learn how to become a recognized expert, you've come to the right place. Dorie walks the walk not only talks the talk. She developed a three-part, action-oriented framework for demystifying the process of gaining market visibility; creating content, establishing social proof and building a network. Through videos and class discussions, Dorie breaks down each of the three segments into easily digestible bite-size chunks. A highlight of the course were interviews that she conducted with other luminaries to get find out how they developed their reputation. This is the second course I've taken for entrepreneurs who want to grow their following. The first seemed like an 8-week commercial to purchase someone else's services. Rest assured, in Dorie's course you will get pure, excellent content!Read Less
4 x $750.00