Why I Created This Course
Writing for high profile publications can transform your business. It certainly has for mine.
In 2010, I started blogging for the Harvard Business Review. One of my first posts for them ("How to Reinvent Your Personal Brand") became popular, and they asked if I'd be willing to expand it into a piece for the Harvard Business Review magazine.
Within a week of its publication, three different literary agents approached me and asked if I had considered turning it into a book proposal.
That became my first book, Reinventing You, which was published in 2013 by HBR Press.
I've written more than 190 blogs or articles for the Harvard Business Review, 250+ for Forbes, and have been a regular contributor to Entrepreneur magazine, among many others.
My work has also been featured in Fast Company, Inc., Business Insider, the World Economic Forum blog, and more.
And it's not just me.
Every technique I've used is replicable and repeatable, and you can use them to grow your own business.
I feel passionately about helping talented professionals get their voices heard in a crowded and noisy marketplace.
With the advice I've shared, I've helped many private coaching clients and members of my Recognized Expert community break into major publications such as the Harvard Business Review, Inc., Forbes, Entrepreneur, and more.
Getting published in these outlets is often a complicated, opaque process.
But it's one that I've spent the past decade figuring out.
In this course, I'm excited to share those secrets so talented professionals around the world can learn exactly how to break into these elite publications - and transform their business and career in the process.
Dorie Clark's Course Participants and Private Coaching Clients Have Been Published In Media Outlets Including:
Course Preview Video
What Does the Course Cover?
In this course, you'll learn how to:
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Develop unique and compelling article ideas that will appeal to prominent publications
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Identify - and avoid - common editorial missteps that sink most pitches
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How to align your writing with each publication's "house style," so that it instinctively feels like a fit to them
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Write quickly and confidently, even if it's been onerous in the past
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Create a 'ladder strategy' that enables you to approach top media outlets with credibility
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Leverage your network to get 'warm leads' and introductions to editors
Who Is This Course For?
Testimonials
I Published an HBR Article Within Weeks
My Fast Company Editor Is Now Suggesting Articles for Me to Write!
Hands Down the Best Money I've Spent in 10 Years!
My Article Was Published in HBR
An Incredibly Valuable Experience for Me
An Authentic, Direct, Proven and Actionable Path to Increase Your Influence
This Course Prepared Me For a Big Opportunity
Dorie's Course Was Amazingly Helpful
Dorie is an Amazing Guide
I was hooked from beginning to end!
How Is the Course Structured?
Writing for High Profile Publications: Special Bonus Guest Interviews
The course features special interviews with:
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A panel discussion with three repeat contributors to the Harvard Business Review. They break down the process and the exact steps they took to get their work noticed and accepted.
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Professional freelance writer Cara Cannella, who shares her techniques for breaking into new publications and making a living from her work.
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Then-Executive Editor of HBR Sarah Green Carmichael, who spent 12 years at HBR and is now an editor at Barron's. She explains what HBR is looking for in submissions and how to successfully pitch your blogs and articles.
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HBR editor Jeff Kehoe, who edited my books Entrepreneurial You and Reinventing You, and explains what it takes to get a book deal with HBR.
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Interview with frequent Harvard Business Review and Forbes contributor Ron Carucci, breaking down his strategies and processes around writing for high profile publications.
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Dorie Clark and Ron Friedman, author of Decoding Greatness, talk about the how to employ the strategy of reverse-engineering to identify topics, article ideas, and more.
Dorie Clark interviews Sarah Green Carmichael, then-Executive Editor of HBR.
How Can You Sign Up?
Testimonials
Highly recommend this course
One of the most useful courses I have ever attended
My article went live on Harvard Business Review today!
I’m so glad I took this course!
Learn how to construct articles that win over the editors!
Provided the blueprint for getting published
I had my first article published!
The quickest return on investment I've ever had
It changed the way the world thought about our brand
You've demystified the process
Social proof: testimonials
My first HBR article went live!
Frequently Asked Questions
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Will This Course Guarantee Me Placement in a Prominent Media Outlet?
To be clear: no. Writing for High Profile Publications will teach you techniques for creating great posts and articles, and 'teach you to fish' in terms of techniques to reach out to editors, whether via "cold pitches" or through networking (I have experience with both approaches). But it does not guarantee that your work will be published by any particular publication, and it'd be irresponsible to do so, because only individual editors can make that determination. The goal, instead, is to prepare you to create amazing work that is worthy of being published by high profile publications, and concrete strategies to help you get it seen through your own contacts and channels.
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What If I'm Not a Great Writer?
If you're *really* not a great writer (flunking high school English and the like), you should probably start with a private writing coach or take more remedial classes. But for the majority of professionals I've seen, when they say, "I'm not a great writer," that typically means one of two things: 1) they don't enjoy writing because it feels stressful and takes them a long time; and/or 2) they feel like they're not a master prose stylist. If those are your concerns, this course can probably help. Writing blogs or articles feels much less stressful when you understand the structure and what editors are looking for, so you know what you're aiming for. And you definitely don't need to be a 'literary' writer for blogs & articles - in fact, that's often a hindrance. What editors are looking for is clean, clear prose - something where the organization of the post makes sense and the ideas are easy to understand. If you're able to do that well, you're in great shape.
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What If I'm Not Sure What to Write?
The course will help you think through your areas of expertise strategically, so you can discover interesting angles that will be of interest to editors.
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What If I've Tried to Write for Prominent Publications Before, But Have Been Rejected?
That's totally OK. In fact, I've been there. Before I broke into HBR, I had tried - repeatedly and assiduously - to write for both Inc. and Fast Company, and was unceremoniously blown off by their editors. I know what it's like to have your work rejected repeatedly, and the level of perseverance needed to finally break through. Just because some editors have rejected you before, that does not mean your work isn't worthy of being published. It just means you may need to try some different techniques and strategies, and that's what we'll be learning in the course.
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How Long Does the Course Take to Complete?
Because it's an online course, you can go at your own pace. There are 7+ hours of video content, and of course you'll hopefully want to spend time after taking the course writing your own materials to submit to high profile publications.
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Does the Course Include Live Sessions or Personal Critiques of My Writing?
The course is recorded and does not include live sessions or 1-1 writing critiques. If you're interested in more ongoing live interactions, you might consider the Recognized Expert course and community (dorieclark.com/rex), which includes monthly live webinars.
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How Is This Course Different from the Rapid Content Creation Masterclass?
I offer a course called the "Rapid Content Creation Masterclass." I think it's pretty awesome, so I recommend that, too! (Check it out at learn.dorieclark.com/courses/content). But to clarify the difference, the Rapid Content Creation masterclass focuses on writing quickly and effectively. Writing for High Profile Publications will touch on that briefly, but the primary focus is how to tailor your submissions to specific publications, develop your unique voice while matching the editorial style they're looking for, and tactical strategies for how to break in with editors, either via networking and/or cold approaches - so the material covered is different.
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How Long Will I Have Access to the Course?
You'll have lifetime access to the course. No need to worry that it'll "go away" if you don't get to all of it right away. You will retain permanent access to the material.
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What is your refund policy?
Please note that there are no refunds for the course, because I only want people to join who are fully committed. Do not join if you aren't sure! Research has shown that people who are "all in" are more likely to do the work and therefore get better results - which is our goal, after all. If you're trying to figure out whether the course is the right fit for you, or you have any questions that aren't answered here, please feel free to email me directly at [email protected]. I want you to make a decision you feel great about. I'll advise you personally about whether I think the course will be helpful to you, based on your goals and where you are.
Meet your Instructor
Author: The Long Game, Reinventing You, Entrepreneurial You, and Stand Out
Dorie Clark
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Course curriculum
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1
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Introduction and Welcome Video - Writing for High Profile Publications
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Transcript: Introduction And Welcome
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2
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How I Came to Write for HBR and Other Well-Known Publications
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How to Make Your Work a Fit for High Profile Publications
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How to Match the Voice of High Profile Publications
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HBR Sample Article
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Transcript: How I Came to Write for HBR
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Transcript: How to Make Your Work a Fit For High Profile Publications
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3
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The Secrets of Breaking In: Q&A with HBR Contributors
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Examples of Successful HBR Pitches
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The Value of Writing for High Profile Publications: Anne Sugar's Story
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Transcript: The Secrets of Breaking In- Q & A with HBR Contributors
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Transcript: The Value of Writing for High Profile Publications: Anne Sugar's Story
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4
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How to Position Your Article and Brainstorm Ideas
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HBR Articles on Networking
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Live Critiques of Draft Articles
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Transcript: How to Position Your Article and Brainstorm Ideas
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Transcript: Live Critiques of Draft Articles
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5
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How to Analyze the Structure of Successful Articles
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Sample Harvard Business Review Articles to Analyze
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Transcript: How to Analyze the Structure of Successful Articles
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6
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How to Approach a New Publication - Interview with Professional Freelance Writer Cara Cannella
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Getting Your Work Placed in High Profile Publications
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How to Pitch High Profile Publications
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Transcript: How to Approach a New Publication
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Transcript: Getting Your Work Placed in High Profile Publications
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Sample Media Outreach Spreadsheet
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7
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Interview with Sarah Green Carmichael, Former Executive Editor of Harvard Business Review
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Interview with Jeff Kehoe, Executive Editor, HBR Press
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Transcript: Interview with Sarah Green Carmichael
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Transcript: Interview with Jeff Kehoe
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8
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Your Questions Answered! 90 Minute Q&A Webinar
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Audio Version of 90 Minute Q&A Webinar
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Dorie Clark & Ron Friedman interview - The Art of Reverse Engineering Great Ideas
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Guest Interview - Ron Carucci on Breaking into High Profile Publications
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BONUS: Strategies to Leverage AI in Your Writing, featuring guest experts from Dorie Clark’s Recognized Expert course
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9
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Rapid Content Creation Tip Sheet
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Tips for Breaking into the Harvard Business Review
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