Writing for High Profile Publications

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Why I Created This Course

Writing for high profile publications can transform your business. It certainly has for mine.

In 2010, I started blogging for the Harvard Business Review. One of my first posts for them ("How to Reinvent Your Personal Brand") became popular, and they asked if I'd be willing to expand it into a piece for the Harvard Business Review magazine.

Within a week of its publication, three different literary agents approached me and asked if I had considered turning it into a book proposal.

That became my first book, Reinventing You, which was published in 2013 by HBR Press.

I've written more than 185 blogs or articles for the Harvard Business Review, 250+ for Forbes, and have been a regular contributor to Entrepreneur magazine, among many others.

My work has also been featured in Fast Company, Inc., Business Insider, the World Economic Forum blog, and more.

And it's not just me.

Every technique I've used is replicable and repeatable, and you can use them to grow your own business.

I feel passionately about helping talented professionals get their voices heard in a crowded and noisy marketplace.

With the advice I've shared, I've helped many private coaching clients and members of my Recognized Expert community break into major publications such as the Harvard Business Review, Inc., Forbes, Entrepreneur, and more.

Getting published in these outlets is often a complicated, opaque process.

But it's one that I've spent the past decade figuring out.

In this course, I'm excited to share those secrets so talented professionals around the world can learn exactly how to break into these elite publications - and transform their business and career in the process.

Dorie Clark's Course Participants and Private Coaching Clients Have Been Published In Media Outlets Including:

What Does the Course Cover?

Since 2009, I've taught myself - through trial and error - how to consistently create content that's sought out by prominent publications. In this online course, I'll be teaching you everything that it took me a decade to fumble through and learn. My goal is to save you years of missteps, and give you the tools to approach major publications with confidence and extremely high quality pitches and sample posts. As a result, it will be far faster and easier for you to get your best ideas heard.

In this course, you'll learn how to:

Develop unique and compelling article ideas that will appeal to prominent publications
Identify - and avoid - common editorial missteps that sink most pitches
How to align your writing with each publication's "house style," so that it instinctively feels like a fit to them
Write quickly and confidently, even if it's been onerous in the past
Create a 'ladder strategy' that enables you to approach top media outlets with credibility
Leverage your network to get 'warm leads' and introductions to editors

Who Is This Course For?

Writing for High Profile Publications is for professionals who know that breaking into top tier publications will help their brand and their careers, and want to make this a priority. Given my own experience, the vast majority of examples cited will relate to business publications, but the same principles apply across fields. You may have always wanted to write for brand name media outlets, but weren't sure where to start. Or you may have tried, but been rebuffed. This course will give you the tools you need to reach out (or try again) with confidence. If you know that writing for prominent publications will help your business, your platform, and your credibility, this workshop is for you. Obviously, the course is not for you if you hate the idea of content creation and don't think you'll want to execute on the principles we discuss. You only get results if you "work the program"!

Testimonials

I Published an HBR Article Within Weeks

Rebecca Zucker, Executive Coach & Partner at Next Step Partners

"Dorie’s course on Writing for High Profile Publications combined excellent content, informative guest speakers, and masterful facilitation. The course inspired me to write a new article that was published in HBR within weeks of the course!"

Hands Down the Best Money I've Spent in 10 Years!

Julie O'Connor, Portland, Oregon

"Your love of writing and helping others uncover the steps to success in getting published is evident. This course is hands-down the best $/time that I have spent in the past 10 years. Your insight is top notch and your easy-going and relatable approach is so fresh and inspiring!"

My Article Was Published in HBR

Barbara Larson, Management Professor, Northeastern University

"My article (with my coauthor and main research collaborator) was published today on HBR.org! Writing for High Profile Publications really gave me the knowledge and understanding that I needed in order to write something that would be appealing and useful to HBR. It's obviously gratifying to see the return on investment so quickly. Thanks for your diligence, hard work and generosity in helping others to share their expertise."

An Incredibly Valuable Experience for Me"

Sharon Dougherty, Executive Coach and Leadership Advisor at Priority Coaching

"This was an incredibly valuable experience for me. Because of her background and expertise, Dorie provides a wealth of information about writing for high profile publications that is not readily apparent to writers submitting articles for the first time. Dorie explains the “why” as well as the “how," and I’m pleased to say my article was recently published in The Harvard Business Review."

How Is the Course Structured?

The course is video-based and includes approximately five hours of lessons. These include interviews, lectures, and exercises to help you develop your own ideas. You'll have immediate access to all course materials, and can review them at your convenience. The course also contains PDF handouts for your reference.