Writing for high profile publications can transform your business. It certainly has for mine.
In 2010, I started blogging for the Harvard Business Review. One of my first posts for them ("How to Reinvent Your Personal Brand") became popular, and they asked if I'd be willing to expand it into a piece for the Harvard Business Review magazine.
Within a week of its publication, three different literary agents approached me and asked if I had considered turning it into a book proposal.
That became my first book, Reinventing You, which was published in 2013 by HBR Press.
I've written more than 185 blogs or articles for the Harvard Business Review, 250+ for Forbes, and have been a regular contributor to Entrepreneur magazine, among many others.
My work has also been featured in Fast Company, Inc., Business Insider, the World Economic Forum blog, and more.
And it's not just me.
Every technique I've used is replicable and repeatable, and you can use them to grow your own business.
I feel passionately about helping talented professionals get their voices heard in a crowded and noisy marketplace.
With the advice I've shared, I've helped many private coaching clients and members of my Recognized Expert community break into major publications such as the Harvard Business Review, Inc., Forbes, Entrepreneur, and more.
Getting published in these outlets is often a complicated, opaque process.
But it's one that I've spent the past decade figuring out.
In this course, I'm excited to share those secrets so talented professionals around the world can learn exactly how to break into these elite publications - and transform their business and career in the process.
Develop unique and compelling article ideas that will appeal to prominent publications
Identify - and avoid - common editorial missteps that sink most pitches
How to align your writing with each publication's "house style," so that it instinctively feels like a fit to them
Write quickly and confidently, even if it's been onerous in the past
Create a 'ladder strategy' that enables you to approach top media outlets with credibility
Leverage your network to get 'warm leads' and introductions to editors
I Published an HBR Article Within Weeks
Rebecca Zucker, Executive Coach & Partner at Next Step Partners
Hands Down the Best Money I've Spent in 10 Years!
Julie O'Connor, Portland, Oregon
My Article Was Published in HBR
Barbara Larson, Management Professor, Northeastern University
An Incredibly Valuable Experience for Me"
Sharon Dougherty, Executive Coach and Leadership Advisor at Priority Coaching
HBR editor Jeff Kehoe, who edited my books Entrepreneurial You and Reinventing You, and explains what it takes to get a book deal with HBR.
Then-Executive Editor of HBR Sarah Green Carmichael, who spent 12 years at HBR and is now an editor at Barron's. She explains what HBR is looking for in submissions and how to successfully pitch your blogs and articles.
Professional freelance writer Cara Cannella, who shares her techniques for breaking into new publications and making a living from her work.
A panel discussion with three members of the Recognized Expert community who have successfully been published - repeatedly - in HBR. They break down the process and the exact steps they took to get their work noticed and accepted.
Will This Course Guarantee Me Placement in a Prominent Media Outlet?
To be clear: no. Writing for High Profile Publications will teach you techniques for creating great posts and articles, and 'teach you to fish' in terms of techniques to reach out to editors, whether via "cold pitches" or through networking (I have experience with both approaches). But it does not guarantee that your work will be published by any particular publication, and it'd be irresponsible to do so, because only individual editors can make that determination. The goal, instead, is to prepare you to create amazing work that is worthy of being published by high profile publications, and concrete strategies to help you get it seen through your own contacts and channels.
What If I'm Not a Great Writer?
If you're *really* not a great writer (flunking high school English and the like), you should probably start with a private writing coach or take more remedial classes. But for the majority of professionals I've seen, when they say, "I'm not a great writer," that typically means one of two things: 1) they don't enjoy writing because it feels stressful and takes them a long time; and/or 2) they feel like they're not a master prose stylist. If those are your concerns, this course can probably help. Writing blogs or articles feels much less stressful when you understand the structure and what editors are looking for, so you know what you're aiming for. And you definitely don't need to be a 'literary' writer for blogs & articles - in fact, that's often a hindrance. What editors are looking for is clean, clear prose - something where the organization of the post makes sense and the ideas are easy to understand. If you're able to do that well, you're in great shape.
What If I've Tried to Write for Prominent Publications Before, But Have Been Rejected?
That's totally OK. In fact, I've been there. Before I broke into HBR, I had tried - repeatedly and assiduously - to write for both Inc. and Fast Company, and was unceremoniously blown off by their editors. I know what it's like to have your work rejected repeatedly, and the level of perseverance needed to finally break through. Just because some editors have rejected you before, that does not mean your work isn't worthy of being published. It just means you may need to try some different techniques and strategies, and that's what we'll be learning in the course.
How Is This Course Different from the Rapid Content Creation Masterclass?
I offer a course called the "Rapid Content Creation Masterclass." I think it's pretty awesome, so I recommend that, too! (Check it out at learn.dorieclark.com/courses/content). But to clarify the difference, the Rapid Content Creation masterclass focuses on writing quickly and effectively. Writing for High Profile Publications will touch on that briefly, but the primary focus is how to tailor your submissions to specific publications, develop your unique voice while matching the editorial style they're looking for, and tactical strategies for how to break in with editors, either via networking and/or cold approaches - so the material covered is different.
How Long Does the Course Take to Complete?
Because it's an online course, you can go at your own pace. There are approximately five hours of video content, and of course you'll hopefully want to spend time after taking the course writing your own materials to submit to high profile publications.
Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank. She's also the producer of a multiple Grammy-winning jazz album. You can download her free 88-question Entrepreneurial You self-assessment and learn more at dorieclark.com.
$199.00Rapid Content Creation MasterclassThe Rapid Content Creation Masterclass is taught by former award-winning journalist Dorie Clark. It helps you learn how to write high-quality articles, quickly and effectively.
- How I Came to Write for HBR and Other Well-Known Publications
- How to Make Your Work a Fit for High Profile Publications
- How to Match the Voice of High Profile Publications
- HBR Sample Article
- Interview with Sarah Green Carmichael, Former Executive Editor of Harvard Business Review
- Interview with Jeff Kehoe, Acqusitions Editor for HBR Press
- The Secrets of Breaking In: Q&A with HBR Contributors
- Examples of Successful HBR Pitches
- The Value of Writing for High Profile Publications: Anne Sugar's Story
- How to Position Your Article and Brainstorm Ideas
- HBR Articles on Networking
- Live Critiques of Draft Articles
- How to Analyze the Structure of Successful Articles
- Sample Harvard Business Review Articles to Analyze
- How to Approach a New Publication - Interview with Professional Freelance Writer Cara Cannella
- Getting Your Work Placed in High Profile Publications
- How to Pitch High Profile Publications