Why I Created This Course

Writing for high profile publications can transform your business. It certainly has for mine.

In 2010, I started blogging for the Harvard Business Review. One of my first posts for them ("How to Reinvent Your Personal Brand") became popular, and they asked if I'd be willing to expand it into a piece for the Harvard Business Review magazine.

Within a week of its publication, three different literary agents approached me and asked if I had considered turning it into a book proposal.

That became my first book, Reinventing You, which was published in 2013 by HBR Press.  

I've written more than 185 blogs or articles for the Harvard Business Review, 250+ for Forbes, and have been a regular contributor to Entrepreneur magazine, among many others.

My work has also been featured in Fast Company, Inc., Business Insider, the World Economic Forum blog, and more.

And it's not just me.

Every technique I've used is replicable and repeatable, and you can use them to grow your own business.

I feel passionately about helping talented professionals get their voices heard in a crowded and noisy marketplace.

With the advice I've shared, I've helped many private coaching clients and members of my Recognized Expert community break into major publications such as the Harvard Business Review, Inc., Forbes, Entrepreneur, and more. 

Getting published in these outlets is often a complicated, opaque process. 

But it's one that I've spent the past decade figuring out. 

In this course, I'm excited to share those secrets so talented professionals around the world can learn exactly how to break into these elite publications - and transform their business and career in the process. 

Dorie Clark's Course Participants and Private Coaching Clients Have Been Published In Media Outlets Including:

  • Harvard Business Review
  • Forbes
  • Entrepreneur
  • Inc.
  • Worth

What Does the Course Cover?

Since 2009, I've taught myself - through trial and error - how to consistently create content that's sought out by prominent publications. In this online course, I'll be teaching you everything that it took me a decade to fumble through and learn. My goal is to save you years of missteps, and give you the tools to approach major publications with confidence and extremely high quality pitches and sample posts. As a result, it will be far faster and easier for you to get your best ideas heard.

In this course, you'll learn how to:

  • Develop unique and compelling article ideas that will appeal to prominent publications

  • Identify - and avoid - common editorial missteps that sink most pitches

  • How to align your writing with each publication's "house style," so that it instinctively feels like a fit to them

  • Write quickly and confidently, even if it's been onerous in the past

  • Create a 'ladder strategy' that enables you to approach top media outlets with credibility

  • Leverage your network to get 'warm leads' and introductions to editors

Who Is This Course For?

Writing for High Profile Publications is for professionals who know that breaking into top tier publications will help their brand and their careers, and want to make this a priority. Given my own experience, the vast majority of examples cited will relate to business publications, but the same principles apply across fields. You may have always wanted to write for brand name media outlets, but weren't sure where to start. Or you may have tried, but been rebuffed. This course will give you the tools you need to reach out (or try again) with confidence. If you know that writing for prominent publications will help your business, your platform, and your credibility, this workshop is for you. Obviously, the course is not for you if you hate the idea of content creation and don't think you'll want to execute on the principles we discuss. You only get results if you "work the program"!

Testimonials

Rebecca Zucker, Executive Coach & Partner at Next Step Partners

I Published an HBR Article Within Weeks

Rebecca Zucker, Executive Coach & Partner at Next Step Partners

"Dorie’s course on Writing for High Profile Publications combined excellent content, informative guest speakers, and masterful facilitation. The course inspired me to write a new article that was published in HBR within weeks of the course!"
Julie O'Connor, Portland, Oregon

Hands Down the Best Money I've Spent in 10 Years!

Julie O'Connor, Portland, Oregon

"Your love of writing and helping others uncover the steps to success in getting published is evident. This course is hands-down the best $/time that I have spent in the past 10 years. Your insight is top notch and your easy-going and relatable approach is so fresh and inspiring!"
Barbara Larson, Management Professor, Northeastern University

My Article Was Published in HBR

Barbara Larson, Management Professor, Northeastern University

"My article (with my coauthor and main research collaborator) was published today on HBR.org! Writing for High Profile Publications really gave me the knowledge and understanding that I needed in order to write something that would be appealing and useful to HBR. It's obviously gratifying to see the return on investment so quickly. Thanks for your diligence, hard work and generosity in helping others to share their expertise."
Sharon Dougherty, Executive Coach and Leadership Advisor at Priority Coaching

An Incredibly Valuable Experience for Me

Sharon Dougherty, Executive Coach and Leadership Advisor at Priority Coaching

"This was an incredibly valuable experience for me. Because of her background and expertise, Dorie provides a wealth of information about writing for high profile publications that is not readily apparent to writers submitting articles for the first time. Dorie explains the “why” as well as the “how," and I’m pleased to say my article was recently published in The Harvard Business Review."
Anne Marie Segal, CEO & Executive Coach

An Authentic, Direct, Proven and Actionable Path to Increase Your Influence

Anne Marie Segal, CEO & Executive Coach

Writing for High Profile Publications is an absolutely fabulous course. If you are seeking an authentic, direct, proven and actionable path to increase your influence before high-profile audiences and the world, I know of no other instructor who can deliver a return on your investment like Dorie Clark. Dorie has singlehandedly gathered a team of talented writers and editors to create an accessible inroad into the esoteric process of preparing yourself for - and actually getting published in - high profile publications. She guides you each step of the way, from creating nuanced and compelling articles to effectively engaging with editors through first pitches and final revisions. This course is not only a front row seat to one of the most compelling business thinkers today, it is also a crucial next step to creating a measurable (and immeasurable) impact on your business and professional trajectory.

How Is the Course Structured?

The course is video-based and includes approximately five hours of lessons. These include interviews, lectures, and exercises to help you develop your own ideas. You'll have immediate access to all course materials, and can review them at your convenience. The course also contains PDF handouts for your reference.

Writing for High Profile Publications: Special Bonus Guest Interviews

The course features special interviews with:

  • A panel discussion with three repeat contributors to the Harvard Business Review. They break down the process and the exact steps they took to get their work noticed and accepted.

  • Professional freelance writer Cara Cannella, who shares her techniques for breaking into new publications and making a living from her work.

  • Then-Executive Editor of HBR Sarah Green Carmichael, who spent 12 years at HBR and is now an editor at Barron's. She explains what HBR is looking for in submissions and how to successfully pitch your blogs and articles.

  • HBR editor Jeff Kehoe, who edited my books Entrepreneurial You and Reinventing You, and explains what it takes to get a book deal with HBR.

Dorie Clark interviews Sarah Green Carmichael, then-Executive Editor of HBR.

Photo by Lisa Guida.
Dorie Clark interviews Sarah Green Carmichael, then-Executive Editor of HBR.

How Can You Sign Up?

The original workshop on which this course is based cost $2000 to attend. But in order to make the material accessible to a broader audience, I’ve created an online course version of Writing for High Profile Publications. The cost to enroll is $850 (or three payments of $325 apiece). If you think this sounds like a fit for you, click the "enroll now" button below. Writing for high profile publications has made a huge difference for my platform and career. I'm excited to share what I've learned with you so that you can also share your ideas more widely with the world.

Why Write for High Profile Publications?

  • Builds Your Professional Reputation

    Publishing content builds your reputation as an expert and thought leader. You become the person others quote, and whose opinion they seek out.

  • Attracts Business Opportunities

    Sharing your ideas enables you to attract like-minded clients. Plus, it makes the sales process easier and faster, because potential clients already know and trust your work.

  • Grow Your Network

    You can often interview people for your articles, or quote them. This helps you build connections with high level people that might otherwise be inaccessible to you.

Frequently Asked Questions

  • Will This Course Guarantee Me Placement in a Prominent Media Outlet?

    To be clear: no. Writing for High Profile Publications will teach you techniques for creating great posts and articles, and 'teach you to fish' in terms of techniques to reach out to editors, whether via "cold pitches" or through networking (I have experience with both approaches). But it does not guarantee that your work will be published by any particular publication, and it'd be irresponsible to do so, because only individual editors can make that determination. The goal, instead, is to prepare you to create amazing work that is worthy of being published by high profile publications, and concrete strategies to help you get it seen through your own contacts and channels.

  • What If I'm Not a Great Writer?

    If you're *really* not a great writer (flunking high school English and the like), you should probably start with a private writing coach or take more remedial classes. But for the majority of professionals I've seen, when they say, "I'm not a great writer," that typically means one of two things: 1) they don't enjoy writing because it feels stressful and takes them a long time; and/or 2) they feel like they're not a master prose stylist. If those are your concerns, this course can probably help. Writing blogs or articles feels much less stressful when you understand the structure and what editors are looking for, so you know what you're aiming for. And you definitely don't need to be a 'literary' writer for blogs & articles - in fact, that's often a hindrance. What editors are looking for is clean, clear prose - something where the organization of the post makes sense and the ideas are easy to understand. If you're able to do that well, you're in great shape.

  • What If I'm Not Sure What to Write?

    The course will help you think through your areas of expertise strategically, so you can discover interesting angles that will be of interest to editors.

  • What If I've Tried to Write for Prominent Publications Before, But Have Been Rejected?

    That's totally OK. In fact, I've been there. Before I broke into HBR, I had tried - repeatedly and assiduously - to write for both Inc. and Fast Company, and was unceremoniously blown off by their editors. I know what it's like to have your work rejected repeatedly, and the level of perseverance needed to finally break through. Just because some editors have rejected you before, that does not mean your work isn't worthy of being published. It just means you may need to try some different techniques and strategies, and that's what we'll be learning in the course.

  • How Long Does the Course Take to Complete?

    Because it's an online course, you can go at your own pace. There are approximately five hours of video content, and of course you'll hopefully want to spend time after taking the course writing your own materials to submit to high profile publications.

  • How Is This Course Different from the Rapid Content Creation Masterclass?

    I offer a course called the "Rapid Content Creation Masterclass." I think it's pretty awesome, so I recommend that, too! (Check it out at learn.dorieclark.com/courses/content). But to clarify the difference, the Rapid Content Creation masterclass focuses on writing quickly and effectively. Writing for High Profile Publications will touch on that briefly, but the primary focus is how to tailor your submissions to specific publications, develop your unique voice while matching the editorial style they're looking for, and tactical strategies for how to break in with editors, either via networking and/or cold approaches - so the material covered is different.

  • What is your refund policy?

    Please note that there are no refunds for the course, because I only want people to join who are fully committed. Do not join if you aren't sure! Research has shown that people who are "all in" are more likely to do the work and therefore get better results - which is our goal, after all. If you're trying to figure out whether the course is the right fit for you, or you have any questions that aren't answered here, please feel free to email me directly at dorie@dorieclark.com. I want you to make a decision you feel great about. I'll advise you personally about whether I think the course will be helpful to you, based on your goals and where you are.

Meet your Instructor

  • Dorie Clark

    Author, Reinventing You, Stand Out, and Entrepreneurial You

    Dorie Clark

    Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank. She's also the producer of a multiple Grammy-winning jazz album. You can download her free 88-question Entrepreneurial You self-assessment and learn more at dorieclark.com.

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Course curriculum

  • 1
    Introduction - Watch This First
    • Introduction and Welcome Video - Writing for High Profile Publications
  • 2
    Chapter 1: The Strategy Behind Breaking into High Profile Publications
    • How I Came to Write for HBR and Other Well-Known Publications
    • How to Make Your Work a Fit for High Profile Publications
    • How to Match the Voice of High Profile Publications
    • HBR Sample Article
  • 3
    Chapter 2: How I Got Published - Q&A with HBR Contributors
    • The Secrets of Breaking In: Q&A with HBR Contributors
    • Examples of Successful HBR Pitches
    • The Value of Writing for High Profile Publications: Anne Sugar's Story
  • 4
    Chapter 3: How to Brainstorm Great Article Ideas
    • How to Position Your Article and Brainstorm Ideas
    • HBR Articles on Networking
    • Live Critiques of Draft Articles
  • 5
    Chapter 4: How to Reverse-Engineer Great Articles, So You Can Write Your Own
    • How to Analyze the Structure of Successful Articles
    • Sample Harvard Business Review Articles to Analyze
  • 6
    Chapter 5: How to Successfully Pitch High Profile Publications
    • How to Approach a New Publication - Interview with Professional Freelance Writer Cara Cannella
    • Getting Your Work Placed in High Profile Publications
    • How to Pitch High Profile Publications
  • 7
    Bonus Material: Interview with Editors
    • Interview with Sarah Green Carmichael, Former Executive Editor of Harvard Business Review
    • Interview with Jeff Kehoe, Executive Editor, HBR Press
  • 8
    Bonus: Q&A Webinar
    • Your Questions Answered! 90 Minute Q&A Webinar
    • Audio Version of 90 Minute Q&A Webinar
  • 9
    Miscellaneous Resources - Content Creation Tip Sheets
    • Rapid Content Creation Tip Sheet
    • Tips for Breaking into the Harvard Business Review

Register

You can purchase Writing for High Profile Publications for $850, or three payments of $325 apiece.