Why I Created This Course

Writing for high profile publications can transform your business. It certainly has for mine.

In 2010, I started blogging for the Harvard Business Review. One of my first posts for them ("How to Reinvent Your Personal Brand") became popular, and they asked if I'd be willing to expand it into a piece for the Harvard Business Review magazine.

Within a week of its publication, three different literary agents approached me and asked if I had considered turning it into a book proposal.

That became my first book, Reinventing You, which was published in 2013 by HBR Press.

I've written more than 190 blogs or articles for the Harvard Business Review, 250+ for Forbes, and have been a regular contributor to Entrepreneur magazine, among many others.

My work has also been featured in Fast Company, Inc., Business Insider, the World Economic Forum blog, and more.

And it's not just me.

Every technique I've used is replicable and repeatable, and you can use them to grow your own business.

I feel passionately about helping talented professionals get their voices heard in a crowded and noisy marketplace.

With the advice I've shared, I've helped many private coaching clients and members of my Recognized Expert community break into major publications such as the Harvard Business Review, Inc., Forbes, Entrepreneur, and more. 

Getting published in these outlets is often a complicated, opaque process. 

But it's one that I've spent the past decade figuring out. 

In this course, I'm excited to share those secrets so talented professionals around the world can learn exactly how to break into these elite publications - and transform their business and career in the process. 

Dorie Clark's Course Participants and Private Coaching Clients Have Been Published In Media Outlets Including:

Harvard Business Review
World Economic Forum

What Does the Course Cover?

Since 2009, I've taught myself - through trial and error - how to consistently create content that's sought out by prominent publications. In this online course, I'll be teaching you everything that it took me a decade to fumble through and learn. My goal is to save you years of missteps, and give you the tools to approach major publications with confidence and extremely high quality pitches and sample posts. As a result, it will be far faster and easier for you to get your best ideas heard.

In this course, you'll learn how to:

  • Develop unique and compelling article ideas that will appeal to prominent publications

  • Identify - and avoid - common editorial missteps that sink most pitches

  • How to align your writing with each publication's "house style," so that it instinctively feels like a fit to them

  • Write quickly and confidently, even if it's been onerous in the past

  • Create a 'ladder strategy' that enables you to approach top media outlets with credibility

  • Leverage your network to get 'warm leads' and introductions to editors

Who Is This Course For?

Writing for High Profile Publications is for professionals who know that breaking into top tier publications will help their brand and their careers, and want to make this a priority. Given my own experience, the vast majority of examples cited will relate to business publications, but the same principles apply across fields. You may have always wanted to write for brand name media outlets, but weren't sure where to start. Or you may have tried, but been rebuffed. This course will give you the tools you need to reach out (or try again) with confidence. If you know that writing for prominent publications will help your business, your platform, and your credibility, this workshop is for you. Obviously, the course is not for you if you hate the idea of content creation and don't think you'll want to execute on the principles we discuss. You only get results if you "work the program"!


I Published an HBR Article Within Weeks

Rebecca Zucker, Executive Coach & Partner at Next Step Partners

"Dorie’s course on Writing for High Profile Publications combined excellent content, informative guest speakers, and masterful facilitation. The course inspired me to write a new article that was published in HBR within weeks of the course!"

My Fast Company Editor Is Now Suggesting Articles for Me to Write!

Darren Menabney, Fast Company contributor and Tokyo-based global employee engagement executive

“I applied a lot of the principles from Writing for High Profile Publications on a recent piece I pitched to Fast Company, which was accepted. That article’s success led to my FastCo editor now pitching article ideas to me, including one I just published on ‘How to Use Presentation Skills to Nail a Job Interview.’”

Hands Down the Best Money I've Spent in 10 Years!

Julie O'Connor, Portland, Oregon

"Your love of writing and helping others uncover the steps to success in getting published is evident. This course is hands-down the best $/time that I have spent in the past 10 years. Your insight is top notch and your easy-going and relatable approach is so fresh and inspiring!"

My Article Was Published in HBR

Barbara Larson, Management Professor, Northeastern University

"My article (with my coauthor and main research collaborator) was published today on HBR.org! Writing for High Profile Publications really gave me the knowledge and understanding that I needed in order to write something that would be appealing and useful to HBR. It's obviously gratifying to see the return on investment so quickly. Thanks for your diligence, hard work and generosity in helping others to share their expertise."

An Incredibly Valuable Experience for Me

Sharon Dougherty, Executive Coach and Leadership Advisor at Priority Coaching

"This was an incredibly valuable experience for me. Because of her background and expertise, Dorie provides a wealth of information about writing for high profile publications that is not readily apparent to writers submitting articles for the first time. Dorie explains the “why” as well as the “how," and I’m pleased to say my article was recently published in The Harvard Business Review."

An Authentic, Direct, Proven and Actionable Path to Increase Your Influence

Anne Marie Segal, CEO & Executive Coach

"Writing for High Profile Publications is an absolutely fabulous course. If you are seeking an authentic, direct, proven and actionable path to increase your influence before high-profile audiences and the world, I know of no other instructor who can deliver a return on your investment like Dorie Clark. Dorie has singlehandedly gathered a team of talented writers and editors to create an accessible inroad into the esoteric process of preparing yourself for - and actually getting published in - high profile publications. She guides you each step of the way, from creating nuanced and compelling articles to effectively engaging with editors through first pitches and final revisions. This course is not only a front row seat to one of the most compelling business thinkers today, it is also a crucial next step to creating a measurable (and immeasurable) impact on your business and professional trajectory."

This Course Prepared Me For a Big Opportunity

Nahia Orduña, Senior Manager in Analytics of Telecommunications Company

“Because I signed up for your course, I was super prepared for the moment I randomly met somebody from the World Economic Forum at an event in June - while I was doing your course in my commuting time! I pitched my idea following your guidance. If I’d been in the same situation months before, the possibility of pitching him would not have even come to my mind! As a result, I got in contact with an editor, and this week I am contributing to the agenda of the World Economic Forum.”

Dorie's Course Was Amazingly Helpful

David Fessell, Executive Coach

"Dorie's course was amazingly helpful--what to do and not do--if you want to publish in HBR and other high profile publications. I definitely recommend it. Five stars!”

Dorie is an Amazing Guide

Alisa Cohn, executive coach and contributor to Forbes, Inc., and Worth

"I've been contributing to major business publications for years, but I learned so much from Writing for High Profile Publications! Dorie has a way of breaking things down so that I learned many new things and also got new ways of looking at things I already know. There are two ways to learn: on your own through trial and error - which takes years - or quickly from a master. I pick the latter, and Dorie is an amazing guide to shepherd you through the inner sanctums of what it really takes to write efficiently for top-shelf publications."

I was hooked from beginning to end!

Palena Neale, Ph.D, Founder & Managing Director of Unabridged Leadership

“Writing for High Profile Publications is a must-have for anyone wishing to up their writing game and break into this market. Chock full of practical and actionable tips and advice, delivered in an engaging way that had me hooked from beginning to end. Can’t wait to watch it a second time!”

How Is the Course Structured?

The course is video-based and includes approximately eight hours of lessons. These include interviews, lectures, and exercises to help you develop your own ideas. You'll have immediate access to all course materials, and can review them at your convenience. The course also contains PDF handouts for your reference.

Writing for High Profile Publications: Special Bonus Guest Interviews

The course features special interviews with:

  • A panel discussion with three repeat contributors to the Harvard Business Review. They break down the process and the exact steps they took to get their work noticed and accepted.

  • Professional freelance writer Cara Cannella, who shares her techniques for breaking into new publications and making a living from her work.

  • Then-Executive Editor of HBR Sarah Green Carmichael, who spent 12 years at HBR and is now an editor at Barron's. She explains what HBR is looking for in submissions and how to successfully pitch your blogs and articles.

  • HBR editor Jeff Kehoe, who edited my books Entrepreneurial You and Reinventing You, and explains what it takes to get a book deal with HBR.

  • Interview with frequent Harvard Business Review and Forbes contributor Ron Carucci, breaking down his strategies and processes around writing for high profile publications.

  • Dorie Clark and Ron Friedman, author of Decoding Greatness, talk about the how to employ the strategy of reverse-engineering to identify topics, article ideas, and more.

Dorie Clark interviews Sarah Green Carmichael, then-Executive Editor of HBR.

Photo by Lisa Guida.

How Can You Sign Up?

The original workshop on which this course is based cost $2000 to attend. But in order to make the material accessible to a broader audience, I’ve created an online course version of Writing for High Profile Publications. The cost to enroll is $995 (or three payments of $365 apiece). If you think this sounds like a fit for you, click the "enroll now" button below. Writing for high profile publications has made a huge difference for my platform and career. I'm excited to share what I've learned with you so that you can also share your ideas more widely with the world.


Highly recommend this course

Sergey Sirotenko, Partner for Ward Howell (talent equity consultancy) and Executive Coach for INSEAD

“I’ve benefited greatly from Dorie’s insights and strategies. The Writing for High Profile Publications course is extremely practical, and now I feel both inspired and empowered to take my writing to the next level! Highly recommend this course.”

One of the most useful courses I have ever attended

- AK, Investment Professional, San Francisco Bay Area

"I found Dorie's course to be extremely helpful. The content is very relevant and full of specific actionable ideas I can quickly implement to publish in HBR. This is probably one of the most useful and time efficient courses I have ever attended."

My article went live on Harvard Business Review today!

Palena Neale, Ph.D, Founder & Managing Director of Unabridged Leadership

"I wanted to let you know that I submitted an article that went live on Harvard Business Review today, and I would really like to say that your course was very useful in orienting me in the right direction.Thank you again! Let this be the beginning of an exciting writing journey."

I’m so glad I took this course!

Heather Hansen, Global Communication Specialist, Singapore

"As I listened to Dorie's amazing strategies, I realized I was sitting on a high-potential opportunity without knowing it. I immediately stopped the video, wrote to the journalist, and confirmed a major interview. I now know exactly what to do to approach my dream publications with confidence."

Learn how to construct articles that win over the editors!

Alicia Butler Pierre, Founder & CEO – Equilibria, Inc.

“I signed up for Dorie’s Writing for High Profile Publications course, listened intently and took copious notes. And it paid off! Halfway through the course, I received an opportunity of a lifetime to work with a billion-dollar technology company and were it not for Dorie’s course, I would not have known to negotiate article contributions as part of my contractual terms. I highly recommend the course for anyone looking to learn more about the strategy for approaching top publications, as well as the mechanics of constructing articles that are sure to win over their editors and audiences!”

Provided the blueprint for getting published

Kathryn Valentine, Founder of Worthmore Negotiations

"Not only did this course provide the blueprint for getting published by the world's best outlets, but it also provided me with the confidence I needed to take the shot. Within a month, my first piece came out in Fast Company. Thank you Dorie!"

I had my first article published!

Adam Hockman, instructional designer and e-Learning developer

"I've learned so much from the high-profile publication course so far. Today, I had my first success in getting a digital article published with Chief Talent Development Officer!"

The quickest return on investment I've ever had

Nuala Walsh, Behavioral Scientist and CEO of MindEquity

“Taking this course prompted me to follow up on my submission to Inc. to become a regular contributor - I had given up. Within 10 minutes of sending my email, I got a positive reply and start next week. That’s the quickest return on investment I’ve ever had - and all within the first chapter of the course. Outstanding!"

It changed the way the world thought about our brand

Lisa Earle McLeod, keynote speaker and author of Selling With Noble Purpose

“Dorie taught me and my business partner, Elizabeth Lotardo, how to write in Harvard Business Review style, how to choose topics that publications like HBR would be interested in, and how to break into what had previously seemed like a world filled with people smarter and better educated than I was. We now write for HBR on a regular basis, and one of our pieces was featured as their Tip of the Day. Dorie Clark changed the way the world thought about our brand, and changed the way we thought about ourselves.”

Why Write for High Profile Publications?

  • Builds Your Professional Reputation

    Publishing content builds your reputation as an expert and thought leader. You become the person others quote, and whose opinion they seek out.

  • Attracts Business Opportunities

    Sharing your ideas enables you to attract like-minded clients. Plus, it makes the sales process easier and faster, because potential clients already know and trust your work.

  • Grow Your Network

    You can often interview people for your articles, or quote them. This helps you build connections with high level people that might otherwise be inaccessible to you.

Frequently Asked Questions

  • Will This Course Guarantee Me Placement in a Prominent Media Outlet?

    To be clear: no. Writing for High Profile Publications will teach you techniques for creating great posts and articles, and 'teach you to fish' in terms of techniques to reach out to editors, whether via "cold pitches" or through networking (I have experience with both approaches). But it does not guarantee that your work will be published by any particular publication, and it'd be irresponsible to do so, because only individual editors can make that determination. The goal, instead, is to prepare you to create amazing work that is worthy of being published by high profile publications, and concrete strategies to help you get it seen through your own contacts and channels.

  • What If I'm Not a Great Writer?

    If you're *really* not a great writer (flunking high school English and the like), you should probably start with a private writing coach or take more remedial classes. But for the majority of professionals I've seen, when they say, "I'm not a great writer," that typically means one of two things: 1) they don't enjoy writing because it feels stressful and takes them a long time; and/or 2) they feel like they're not a master prose stylist. If those are your concerns, this course can probably help. Writing blogs or articles feels much less stressful when you understand the structure and what editors are looking for, so you know what you're aiming for. And you definitely don't need to be a 'literary' writer for blogs & articles - in fact, that's often a hindrance. What editors are looking for is clean, clear prose - something where the organization of the post makes sense and the ideas are easy to understand. If you're able to do that well, you're in great shape.

  • What If I'm Not Sure What to Write?

    The course will help you think through your areas of expertise strategically, so you can discover interesting angles that will be of interest to editors.

  • What If I've Tried to Write for Prominent Publications Before, But Have Been Rejected?

    That's totally OK. In fact, I've been there. Before I broke into HBR, I had tried - repeatedly and assiduously - to write for both Inc. and Fast Company, and was unceremoniously blown off by their editors. I know what it's like to have your work rejected repeatedly, and the level of perseverance needed to finally break through. Just because some editors have rejected you before, that does not mean your work isn't worthy of being published. It just means you may need to try some different techniques and strategies, and that's what we'll be learning in the course.

  • How Long Does the Course Take to Complete?

    Because it's an online course, you can go at your own pace. There are 7+ hours of video content, and of course you'll hopefully want to spend time after taking the course writing your own materials to submit to high profile publications.

  • Does the Course Include Live Sessions or Personal Critiques of My Writing?

    The course is recorded and does not include live sessions or 1-1 writing critiques. If you're interested in more ongoing live interactions, you might consider the Recognized Expert course and community (dorieclark.com/rex), which includes monthly live webinars.

  • How Is This Course Different from the Rapid Content Creation Masterclass?

    I offer a course called the "Rapid Content Creation Masterclass." I think it's pretty awesome, so I recommend that, too! (Check it out at learn.dorieclark.com/courses/content). But to clarify the difference, the Rapid Content Creation masterclass focuses on writing quickly and effectively. Writing for High Profile Publications will touch on that briefly, but the primary focus is how to tailor your submissions to specific publications, develop your unique voice while matching the editorial style they're looking for, and tactical strategies for how to break in with editors, either via networking and/or cold approaches - so the material covered is different.

  • How Long Will I Have Access to the Course?

    You'll have lifetime access to the course. No need to worry that it'll "go away" if you don't get to all of it right away. You will retain permanent access to the material.

  • What is your refund policy?

    Please note that there are no refunds for the course, because I only want people to join who are fully committed. Do not join if you aren't sure! Research has shown that people who are "all in" are more likely to do the work and therefore get better results - which is our goal, after all. If you're trying to figure out whether the course is the right fit for you, or you have any questions that aren't answered here, please feel free to email me directly at dorie@dorieclark.com. I want you to make a decision you feel great about. I'll advise you personally about whether I think the course will be helpful to you, based on your goals and where you are.

Meet your Instructor

Author: The Long Game, Reinventing You, Entrepreneurial You, and Stand Out

Dorie Clark

Dorie Clark teaches executive education for Duke University’s Fuqua School of Business and is the author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives," and she has been named one of the Top 50 Business Thinkers in the World by Thinkers50. Named the #1 Communication Coach in the World by the Marshall Goldsmith Leading Global Coaches Awards, Clark is a frequent contributor to the Harvard Business Review and hosts a weekly interview show for Newsweek. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank. She's also the producer of a multiple Grammy-winning jazz album. You can download her free 88-question Entrepreneurial You self-assessment and learn more at dorieclark.com.

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Course curriculum

  1. 1
    • Introduction and Welcome Video - Writing for High Profile Publications

    • Transcript: Introduction And Welcome

  2. 2
    • How I Came to Write for HBR and Other Well-Known Publications

    • How to Make Your Work a Fit for High Profile Publications

    • How to Match the Voice of High Profile Publications

    • HBR Sample Article

    • Transcript: How I Came to Write for HBR

    • Transcript: How to Make Your Work a Fit For High Profile Publications

  3. 3
    • The Secrets of Breaking In: Q&A with HBR Contributors

    • Examples of Successful HBR Pitches

    • The Value of Writing for High Profile Publications: Anne Sugar's Story

    • Transcript: The Secrets of Breaking In- Q & A with HBR Contributors

    • Transcript: The Value of Writing for High Profile Publications: Anne Sugar's Story

  4. 4
    • How to Position Your Article and Brainstorm Ideas

    • HBR Articles on Networking

    • Live Critiques of Draft Articles

    • Transcript: How to Position Your Article and Brainstorm Ideas

    • Transcript: Live Critiques of Draft Articles

  5. 5
    • How to Analyze the Structure of Successful Articles

    • Sample Harvard Business Review Articles to Analyze

    • Transcript: How to Analyze the Structure of Successful Articles

  6. 6
    • How to Approach a New Publication - Interview with Professional Freelance Writer Cara Cannella

    • Getting Your Work Placed in High Profile Publications

    • How to Pitch High Profile Publications

    • Transcript: How to Approach a New Publication

    • Transcript: Getting Your Work Placed in High Profile Publications

    • Sample Media Outreach Spreadsheet

  7. 7
    • Interview with Sarah Green Carmichael, Former Executive Editor of Harvard Business Review

    • Interview with Jeff Kehoe, Executive Editor, HBR Press

    • Transcript: Interview with Sarah Green Carmichael

    • Transcript: Interview with Jeff Kehoe

  8. 8
    • Your Questions Answered! 90 Minute Q&A Webinar

    • Audio Version of 90 Minute Q&A Webinar

    • Dorie Clark & Ron Friedman interview - The Art of Reverse Engineering Great Ideas

    • Guest Interview - Ron Carucci on Breaking into High Profile Publications

  9. 9
    • Rapid Content Creation Tip Sheet

    • Tips for Breaking into the Harvard Business Review


You can purchase Writing for High Profile Publications for $995, or three payments of $365 apiece.